Break-even and funding clarity for your Steam launch — in minutes.
Dev costs → Marketing budget → Break-even → Funding
Basic Inputs
months
$
$
Key Parameters
Steam
Steam Platform Cut
30%Percentage Steam takes from net revenue after taxes/refunds
Refund Rate
10%Expected percentage of sales refunded
Taxes
10%Weighted average VAT/sales tax across regions
Pricing
Country Pricing
20%Average reduction from regional pricing adjustments
Discounts
10%Average discount from sales/promotions over model period
Marketing
CPA (% of Price)
30%Cost per acquisition as percentage of effective unit price
Halo Effect
0.5xOrganic units gained per paid acquisition (0–10× multiplier)
Wishlists
Wishlists per day
5Average daily wishlist gain until launch milestone. Assumes 30.44 average days/month.
Wishlist conversion
10%Share of accumulated wishlists that convert into purchases at launch
Pre-launch ramp-up
Simulates increased Steam visibility as launch approaches (wishlist rate accelerates)
Ramp multiplier
2×Wishlist/day increases linearly up to this multiple during the last ramp window
1×10×
Ramp window
2 moDuration of ramp-up period (months) before each milestone when wishlist rate accelerates
Commercial Structure
Dev + Marketing + Additional funding vs required budget
Required Budget
Dev:$0
Marketing:$0
Total:$0
Coverage:
0%
Funded:$0
Fully Funded
Development Funding$0
Studio
Studio's dev spend (pre-deal or self-funded)
$
Publisher
Publisher dev funding (advance to studio)
$
Investor
Investor dev funding (cash to studio)
$
Coverage:✓$0 surplus
Marketing Funding
$0Studio
Studio marketing spend (direct spend)
$
Publisher
Publisher marketing spend (direct, not to studio)
$
Investor
Investor marketing spend (direct, not to studio)
$
Coverage:✓$0 surplus
Additional Costs
$0Non-dev, non-marketing costs (localization, community, tools).
Studio
Studio additional costs (cash-out)
$
Publisher
Publisher additional costs (cash-out)
$
Investor
Investor additional costs (cash-out)
$
Total additional:$0
Exposure & Cash Flow
Studio | Publisher | Investor | |
|---|---|---|---|
| Already invested(info) | $ | $ | $ |
| Upfronts paid(info) | $ | $ | $ |
| Upfronts received(−exposure) | $ | $ | $ |
Net Exposure (Cash at Risk)
Studio
$0
Publisher
$0
Investor
$0
Total Exposure$0
Project Timeline
Project Timeline
1 months total1.0
0
1
25%—mo 0
Cumulated monthly costs up to month 0. Calculated as average monthly costs × months elapsed. One-off costs not included unless they are part of the monthly cost figure.
50%—mo 1
Cumulated monthly costs up to month 1. Calculated as average monthly costs × months elapsed. One-off costs not included unless they are part of the monthly cost figure.
75%—mo 1
Cumulated monthly costs up to month 1. Calculated as average monthly costs × months elapsed. One-off costs not included unless they are part of the monthly cost figure.
Start
1.0 Launch
Break-even Analysis
Enter your inputs to see results
ScenariosLocked
Complete Break-Even first to unlock scenarios
Complete Break-Even first to unlock scenarios.
Enter valid dev costs and unit price to calculate your baseline.